ParentSquare: Best Practices: Communicating with Families

1. Keep it Concise: Parents are busy, so ensure messages are clear, relevant, and concise.

2. Use Multimedia: ParentSquare allows you to share images, videos, and other multimedia with families. Use this feature to create engaging content that will capture their attention and keep them informed. (Reminder: check student media releases before sharing photos of children).

3. Be Timely: Whether you're sending out reminders about upcoming events or sharing important school updates, ensure you're sending your messages when parents are most likely to see them.

4. Maintain a Positive Tone: Keep your messages and posts respectful and supportive.

5. Consolidate Information: Utilize newsletter templates to provide information in one place—bundle information to reduce the frequency of notifications for parents. Evaluate the relevance of content being shared to ensure important information is conveyed and read.